Components
Comparison
Compare periods, variants and segments, and show what changed.
Period over Period
Each metric this period and last, with the difference and the change. Metrics where a decrease is good are coloured the other way round.
Month over month
September compared with August
| Metric | September | August | Difference | Change |
|---|---|---|---|---|
| Revenue | $48,210 | $42,890 | +$5,320 | +12.4% |
| Orders | 1,284 | 1,210 | +74 | +6.1% |
| Avg order value | $37.55 | $35.45 | +$2.10 | +5.9% |
| New customers | 342 | 318 | +24 | +7.5% |
| Refund rate | 2.1% | 2.4% | −0.3 pts | -12.5% |
| First response time | 4.2 h | 3.8 h | +0.4 h | +10.5% |
A/B Test
Lift for a variant over the control, with a 95% confidence interval drawn against zero. The interval uses a normal approximation, which is fine for a dashboard summary; use a stats library when deciding a test.
One-page checkout test
Running for 14 days, 50/50 split
Significant
Checkout conversion, B vs A+11.4% lift95% confidence interval: +3.4% to +19.4%
| Variant | Visitors | Conversions | Rate |
|---|---|---|---|
| A · Current checkout | 24,150 | 1,208 | 5.00% |
| B · One-page checkout | 24,080 | 1,342 | 5.57% |
What Changed
The change in each segment, as bars either side of zero, sorted from the biggest gain to the biggest drop.
What changed
Revenue change by channel, September vs August
+$4,320net change
- Organic search+$3,258 (+21.4%)
- Email+$1,966 (+31.2%)
- Paid search+$264 (+2%)
- Referral+$260 (+12.1%)
- Affiliates−$568 (-24.4%)
- Social−$860 (-17.3%)
Before and After
Two values per row on a shared scale: a hollow dot for before and a filled dot for after.
Page speed
p75 largest contentful paint by page, before and after the CDN migration
- Before, Sep 1–10
- After, Sep 15–24
- HomeBefore, Sep 1–10: 2.9 sAfter, Sep 15–24: 1.6 s-45%
- ProductBefore, Sep 1–10: 3.8 sAfter, Sep 15–24: 2.1 s-45%
- SearchBefore, Sep 1–10: 2.6 sAfter, Sep 15–24: 1.9 s-27%
- CheckoutBefore, Sep 1–10: 2.7 sAfter, Sep 15–24: 2.4 s-11%
- AccountBefore, Sep 1–10: 1.4 sAfter, Sep 15–24: 1.5 s+7%