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Components

Metric List

Many metrics in one card, one row each, with their change, sparkline or target.

A metric list is lighter than a data table and denser than a stat group: one row per metric, with the value and change in fixed columns so rows line up. Green and red follow whether a rise is good, so a drop in latency reads as good, and every change keeps its arrow and sign. Values use named formats in en-US, so the server and the browser render the same.

Sparklines

Metrics with their change and a 14-day sparkline. On narrow cards the change moves under the value.

Key metrics
Last 14 days, compared with the previous 14 days
  • Visitors
    24.3K
    +12.4%
    vs previous period
  • Sign-ups
    17.4K
    +3.5%
    vs previous period
  • Conversion rate
    3.4%
    +0.3 pts
    vs previous period
  • Avg session
    3m 08s
    -6.5%
    vs previous period
  • Avg order value
    $37.55
    +5.9%
    vs previous period
  • Bounce rate
    41%
    -3 pts
    vs previous period
  • p95 page load
    412 ms
    +7.3%
    vs previous period

Sections

Metrics grouped into sections, each with a header and how many of its metrics improved.

Monthly metrics
September, compared with August

Acquisition

3 of 3 improving

  • Visitors
    104.9K
    +8.8%
    vs August
  • Sign-ups
    4,286
    +9.6%
    vs August
  • Cost per acquisition
    $38.90
    -5.6%
    vs August

Engagement

2 of 4 improving

  • Daily active users
    13.3K
    +3.7%
    vs August
  • DAU / MAU
    29.8%
    -1.6 pts
    vs August
  • Avg session
    7m 11s
    +7.2%
    vs August
  • Week 4 retention
    38.2%
    0 pts
    vs August

Revenue

2 of 3 improving

  • MRR
    $196.8K
    +6.8%
    vs August
  • ARPA
    $63.40
    +2.1%
    vs August
  • Revenue churn
    2.6%
    +0.5 pts
    vs August

Targets

Metrics against their targets, each with a bar, a tick at the target and a status. Targets can be floors or ceilings.

Targets
Q3 so far, against the targets set in July
  • Activation rate

    38.4%Target at least 40%

    Near target
  • Trial to paid

    21.3%Target at least 18%

    On target
  • NPS

    44Target at least 50

    Off target
  • Logo churn

    2.4%Target at most 2%

    Off target
  • p95 API latency

    412 msTarget at most 500 ms

    On target
  • Uptime

    99.97%Target at least 99.9%

    On target

Watchlist

Select a metric to chart it in the same card. The list is a radio group, so it works with the arrow keys.

Watchlist
Daily, last 30 days
Metric to chart

Active users

13.5K

+11%
vs 30 days ago
Active users, daily, last 30 days
DayActive users
Aug 2712.2K
Aug 2812.4K
Aug 2912.5K
Aug 3012.6K
Aug 3112.6K
Sep 112.2K
Sep 212.1K
Sep 312.4K
Sep 412.4K
Sep 512.3K
Sep 612.3K
Sep 712.4K
Sep 812.1K
Sep 912.3K
Sep 1012.8K
Sep 1113K
Sep 1213.1K
Sep 1313.1K
Sep 1413.1K
Sep 1512.6K
Sep 1612.5K
Sep 1712.9K
Sep 1812.8K
Sep 1912.8K
Sep 2012.9K
Sep 2113K
Sep 2212.7K
Sep 2312.9K
Sep 2413.4K
Sep 2513.5K

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