Dashboardblocks
Components

Retention

Cohort tables, retention curves, day 1, 7 and 30 milestones and growth accounting.

Retention follows each cohort, such as everyone who signed up in March, from the period they joined. Pass a cohort's size and how many were still active in each period since, starting with period 0. Newer cohorts have fewer periods. Averages are weighted by cohort size, so a small cohort doesn't swing them. Changes are in percentage points, not percent.

Cohort Table

A retention triangle with one row per cohort and a weighted average row. Cells are shaded against the best share after period 0, so period 0's 100% doesn't wash out the rest. Hover a cell to read its count.

Cohort retention
Share of each monthly signup cohort still active, by months since signup
Cohort retention: Share of each monthly signup cohort still active, by months since signup. The last row is the average, weighted by cohort size.
CohortUsersMonth 0Month 1Month 2Month 3Month 4Month 5Month 6Month 7Month 8
Jan 20261,184100%63%41%30%26%24%21%21%22%
Feb 20261,246100%61%41%33%27%23%23%24%Not reached yet
Mar 20261,402100%62%44%32%27%26%25%Not reached yetNot reached yet
Apr 20261,318100%63%42%33%30%27%Not reached yetNot reached yetNot reached yet
May 20261,527100%61%44%36%30%Not reached yetNot reached yetNot reached yetNot reached yet
Jun 20261,611100%63%45%34%Not reached yetNot reached yetNot reached yetNot reached yetNot reached yet
Jul 20261,489100%62%44%Not reached yetNot reached yetNot reached yetNot reached yetNot reached yetNot reached yet
Aug 20261,702100%61%Not reached yetNot reached yetNot reached yetNot reached yetNot reached yetNot reached yetNot reached yet
Sep 20261,836100%Not reached yetNot reached yetNot reached yetNot reached yetNot reached yetNot reached yetNot reached yetNot reached yet
Average13,315100%62%43%33%28%25%23%22%22%

On average, 33% are still active in month 3

Retention Curves

Every cohort's curve, with one highlighted against the average and where the average levels off.

Retention curves
Share of each monthly signup cohort still active, by months since signup
May 2026, month 4
29%
Up 3.6 points vs the average
Average, month 4
26%
Levels off
Month 5
at about 23% retained
  • May 2026
  • Average
  • Other cohorts
Retention curves: Share of each monthly signup cohort still active, by months since signup. The average is weighted by cohort size.
MonthAverageJan 2026Feb 2026Mar 2026Apr 2026May 2026Jun 2026Jul 2026Aug 2026
Month 0100%100%100%100%100%100%100%100%100%
Month 160%61%60%59%60%61%59%60%61%
Month 241%39%38%39%41%42%42%45%—
Month 331%29%28%30%31%33%35%——
Month 426%23%24%26%25%29%———
Month 523%21%23%24%23%————
Month 622%21%22%22%—————
Month 721%21%22%——————
Month 821%21%———————

Milestones

Day 1, 7 and 30 retention for the latest cohort, with the change against the cohort before.

Retention milestones
August signups, compared with July
  • Day 158.4%Up 2.3 points vs July, 56.1%
  • Day 739.2%Up 2.6 points vs July, 36.6%
  • Day 3024.7%Down 0.6 points vs July, 25.3%
July

Growth Accounting

Users gained (new and resurrected) above the axis and lost (churned) below it, with the net change and the quick ratio: users gained for each one lost.

Growth accounting
Weekly active users gained and lost, last 12 weeks
Quick ratio, Sep 20
1.47
1.47 users gained for each one lost
Net change, Sep 20
+613
Net change, 12 weeks
+6,982
  • New
  • Resurrected
  • Churned
  • Net change
Growth accounting: Weekly active users gained and lost, last 12 weeks. Net change is new plus resurrected minus churned.
Week endingNewResurrectedChurnedNet changeQuick ratio
Jul 5+1,180+355−1,020+5151.50
Jul 12+1,303+344−1,125+5221.46
Jul 19+1,396+312−1,102+6061.55
Jul 26+1,439+287−1,012+7141.71
Aug 2+1,430+294−1,012+7121.70
Aug 9+1,382+331−1,129+5841.52
Aug 16+1,323+375−1,218+4801.39
Aug 23+1,285+397−1,175+5071.43
Aug 30+1,292+385−1,089+5881.54
Sep 6+1,352+353−1,113+5921.53
Sep 13+1,458+329−1,238+5491.44
Sep 20+1,584+336−1,307+6131.47

Record Detail

Pages for one customer, order or ticket. Headline numbers, related records, a timeline and a column of properties.

Scatter

Correlations with a trend line, 2×2 priority quadrants, bubble charts and a risk matrix.

On this page

Cohort TableRetention CurvesMilestonesGrowth Accounting