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Components

Flow

Sankey diagrams for traffic and user paths, income flows and the most common routes.

Flows show how a total splits and moves between stages. Nodes sit in columns and bands between them are as wide as the flow. A node's value is the larger of what flows in and out. Downstream nodes take the colour of their largest source, so a flow keeps its hue, and drop-offs are drawn muted. Hover a node or band to highlight what it connects. Each chart comes with a table of its links for screen readers, and scrolls sideways in narrow cards to keep labels legible.

Traffic Flow

Sessions from each source, through the landing page, to signing up, browsing on or bouncing.

Traffic flow
Sessions from each source, through the landing page, to the outcome, last 30 days
Sessions
62,300
Signed up
14.0%
Dropped off
41.6%

Hover a source, page or band to follow it.

Traffic flow: Sessions from each source, through the landing page, to the outcome, last 30 days.
FromToSessions
Organic searchHome18,400
Organic searchBlog12,600
Organic searchPricing3,900
Paid adsPricing9,800
Paid adsHome4,200
SocialBlog6,300
SocialHome2,100
EmailPricing3,400
EmailHome1,600
HomeSigned up3,100
HomeKept browsing13,800
HomeBounced9,400
PricingSigned up4,700
PricingKept browsing7,200
PricingBounced5,200
BlogSigned up900
BlogKept browsing6,700
BlogBounced11,300

User Paths

Where visitors go in their first pages after landing, with the ones who left at each step.

User paths
Where visitors go in their first three pages after landing on Home, last 7 days
Landed on Home
16,000
Left after page 1
33%
Left after page 2
28%

Each column is a page view. Grey bands are visitors who left.

User paths: Where visitors go in their first three pages after landing on Home, last 7 days.
StepFromToVisitors
Page 1HomePricing4,820
Page 1HomeFeatures3,640
Page 1HomeDocs2,210
Page 1HomeLeft5,330
Page 2PricingSign up1,540
Page 2PricingContact sales610
Page 2PricingDocs720
Page 2PricingLeft1,950
Page 2FeaturesPricing1,380
Page 2FeaturesSign up520
Page 2FeaturesLeft1,740
Page 2DocsSign up290
Page 2DocsDocs1,120
Page 2DocsLeft800

Income Flow

Revenue streams into revenue, then out to costs and profit, with each part's share of revenue.

Income flow
Where revenue went, Q3 2026
Revenue
$5.3M
Gross margin
74.1%
Operating margin
13.7%

Hover any part to see its share of revenue.

Income flow: Where revenue went, Q3 2026.
FromToAmountShare of revenue
SubscriptionsRevenue$3.9M72.6%
ServicesRevenue$940K17.7%
MarketplaceRevenue$520K9.8%
RevenueCost of revenue$1.4M25.9%
RevenueGross profit$3.9M74.1%
Gross profitR&D$1.4M26.7%
Gross profitSales & marketing$1.3M24.6%
Gross profitG&A$480K9.0%
Gross profitOperating profit$730K13.7%

Top Paths

The most common routes as steps, ranked by how many took them, with how often each reaches the goal.

Top paths
The most common routes through the site, last 30 days
PathSigned up
    1. Home
    2. Pricing
    3. Sign up
    15.7%
    6,480 sessions
    1. Blog
    2. Home
    2.4%
    5,910 sessions
    1. Home
    2. Features
    3. Pricing
    14.3%
    4,270 sessions
    1. Docs
    2. Quickstart
    3. API reference
    12.1%
    3,150 sessions
    1. Pricing
    2. Compare plans
    3. Sign up
    20.5%, the highest
    2,640 sessions
    1. Home
    2. Customers
    3. Case study
    4.5%
    1,980 sessions

These 6 paths cover 39% of 62,300 sessions. Pricing → Compare plans → Sign up converts best.

Files

File uploads with progress, cancel and retry, a file table, storage by kind with the largest files, and a folder browser.

Forecast

Actuals running into forecasts, dates to target, run-rates and scenarios.

On this page

Traffic FlowUser PathsIncome FlowTop Paths