Scatter
Correlations with a trend line, 2×2 priority quadrants, bubble charts and a risk matrix.
Scatter blocks plot two measures against each other, one dot per item. Series keep their colour in a fixed order, and every point has a tooltip and a row in the table read by screen readers. A correlation is a least-squares line with Pearson's r, described in words, which says how closely two measures move together, not that one causes the other.
Correlation
Pages by load time and conversion rate, grouped by section, with a trend line and how strong the relationship is.
- Correlation
- r = -0.49
- moderate negative
- Trend
- −0.9 pts
- conversion per 1.0 s more load time
- Marketing
- Docs
- Checkout
- Trend
| Page | Group | Load time | Conversion |
|---|---|---|---|
| /marketing/1 | Marketing | 0.7 s | 3.7% |
| /docs/2 | Docs | 4.1 s | 0.3% |
| /checkout/3 | Checkout | 3.5 s | 3.7% |
| /marketing/4 | Marketing | 2.9 s | 3.0% |
| /docs/5 | Docs | 2.8 s | 0.9% |
| /checkout/6 | Checkout | 2.2 s | 4.7% |
| /marketing/7 | Marketing | 1.6 s | 4.0% |
| /docs/8 | Docs | 1.4 s | 1.9% |
| /checkout/9 | Checkout | 0.9 s | 7.3% |
| /marketing/10 | Marketing | 4.2 s | 1.3% |
| /docs/11 | Docs | 3.6 s | 0.3% |
| /checkout/12 | Checkout | 3.1 s | 5.0% |
| /marketing/13 | Marketing | 2.9 s | 2.3% |
| /docs/14 | Docs | 2.3 s | 0.6% |
| /checkout/15 | Checkout | 2.2 s | 5.6% |
| /marketing/16 | Marketing | 1.6 s | 3.3% |
| /docs/17 | Docs | 1.0 s | 3.3% |
| /checkout/18 | Checkout | 4.3 s | 3.3% |
| /marketing/19 | Marketing | 3.8 s | 1.0% |
| /docs/20 | Docs | 3.2 s | 0.9% |
| /checkout/21 | Checkout | 3.0 s | 4.3% |
| /marketing/22 | Marketing | 2.5 s | 3.6% |
| /docs/23 | Docs | 2.3 s | 1.6% |
| /checkout/24 | Checkout | 1.7 s | 5.3% |
| /marketing/25 | Marketing | 1.2 s | 4.6% |
| /docs/26 | Docs | 1.0 s | 2.6% |
| /checkout/27 | Checkout | 3.9 s | 3.0% |
| /marketing/28 | Marketing | 3.4 s | 2.3% |
| /docs/29 | Docs | 3.2 s | 0.3% |
| /checkout/30 | Checkout | 2.6 s | 5.6% |
| /marketing/31 | Marketing | 2.5 s | 2.9% |
| /docs/32 | Docs | 1.9 s | 1.3% |
| /checkout/33 | Checkout | 1.3 s | 6.6% |
| /marketing/34 | Marketing | 1.1 s | 4.0% |
| /docs/35 | Docs | 4.1 s | 0.3% |
| /checkout/36 | Checkout | 3.9 s | 3.9% |
| /marketing/37 | Marketing | 3.3 s | 1.6% |
| /docs/38 | Docs | 2.8 s | 1.6% |
| /checkout/39 | Checkout | 2.6 s | 4.9% |
| /marketing/40 | Marketing | 2.0 s | 2.6% |
| /docs/41 | Docs | 1.4 s | 2.6% |
| /checkout/42 | Checkout | 1.3 s | 5.9% |
Quadrants
Features by usage and satisfaction, split at the medians into four labelled quadrants, with each point named.
Split at the median: 46% usage and 3.9 satisfaction.
| Feature | Usage | Satisfaction | Quadrant |
|---|---|---|---|
| Dashboards | 86% | 4.4 | Protect |
| Alerts | 71% | 4.1 | Protect |
| Exports | 64% | 3.2 | Fix |
| API | 38% | 4.5 | Promote |
| Scheduled reports | 29% | 4.2 | Promote |
| Sharing | 57% | 2.9 | Fix |
| Mobile app | 22% | 2.7 | Rethink |
| Annotations | 14% | 3.6 | Rethink |
| Integrations | 46% | 3.9 | Protect |
Bubbles
Campaigns by cost per acquisition and conversion rate, sized by spend and coloured by channel.
- Search
- Social
- Partners
Brand terms acquires at $38, Video awareness at $188. Further left and higher up is better.
| Campaign | Channel | Spend | Cost per acquisition | Conversion |
|---|---|---|---|---|
| Brand terms | Search | $18.4K | $38 | 6.1% |
| Competitor terms | Search | $26.9K | $72 | 3.4% |
| Generic terms | Search | $41.2K | $96 | 2.9% |
| Retargeting | Social | $12.3K | $64 | 1.8% |
| Lookalikes | Social | $22.7K | $141 | 0.9% |
| Video awareness | Social | $30.1K | $188 | 0.6% |
| Affiliates | Partners | $9.8K | $52 | 4.7% |
| Sponsorships | Partners | $15.6K | $118 | 2.2% |
Risk Matrix
Open risks on a likelihood by impact grid, shaded by level. Select a cell to list its risks.
- Critical2
- High4
- Medium2
- Low1
- Leaked API keys in client buildsSecurityCritical
- Primary database region outagePlatformCritical
- Pricing change raises churnGrowthHigh